Mattel, the world’s largest toymaker, announced that it’s launching a new line of black dolls with “more authentic facial characteristics” than in it’s previous lines.

The “So In Style” line, features dolls with fuller lips, a wider nose, more distinct cheekbones and curlier hair.

“So In Style” was developed and inspired by Barbie designer of 12 years, Stacey McBride-Irby, an African-American mother of two who wanted to create a line of dolls more reflective of her daughter and community.

The line features Kara, Trichelle and Grace who are three best friends in tune with fashion, fun, friendship and music.

Mattel said its new line is intended to "celebrate the diversity of African-American girls and encourage positive themes."

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