Who's making the call at Fox?
I got a call from my girl, Ramona Holloway, who wanted me to fill in again as co-host on “The Satisfied Life” because one of the regulars had a family emergency.
I was more than happy to step in and share my unique perspective on all the juicy topics. You can catch the behind-the-scenes on my blog.
One of the topics we discussed was the decision of Fox Sports to reject a Christian group’s proposed Super Bowl commercial featuring the Bible verse John 3:16.
I will preface this discussion by saying I do not like any heavy-handed doctrine, but when I reviewed the commercial I found it pretty subtle.
According to Foxx, the Lookup 316 commercial by Fixed Point Foundation was refused a spot before the nation’s largest TV viewing audience because it contained too much “religious doctrine.”
"[The commercial] was deemed to be too offensive," Larry Taunton, executive director of Fixed Point Foundation, was quoted as saying in The Christian Post.
Now to put this into perspective, this is the same media company that ran a commercial a few years ago featuring Desperate Housewives bad girl, Nicolet Sheridan, dropping her towel in the men’s locker room and getting her swirl on with Philadelphia Eagles wide receiver Terrell Owens.
The concept could not be more subtle. The commercial does not feature any preacher, sermon, fire and brimstone or even a Bible. Instead it offers a question: "John 3:16, what's that mean?"
I always joke that if they had assigned grades in Vacation Bible School, I would have been a “D” student…lol. So when I saw the commercial I was motivated to look up the verse.
The commercial begins by showing men and women watching a football game in a living room. The group cheers as an unidentifiable team makes a play. The television camera then zooms in on a player with John 3:16 written on his eye black. One of the fans asks his neighbor what John 3:16 means and the neighbor shrugs. A fan reaches for his cell phone and says, "I'll look it up." Then the commercial ends.
So what does all this uproar mean? Let me put a few things into perspective.
Recently, singer/rapper Cee Lo Green’s song, “F---You,” was nominated for five Grammy awards, including record of the year. A few years ago we saw the 78th Academy Awards bestow an Oscar for original song to “Hustle & Flow” for the song “It’s Hard Out Here for a Pimp.”
Again, I am not advocating that we start a religious media blitz, but things do seem to be somewhat skewed.
Maybe if they had written John 3:16 on T-shirts of a bunch of girls from Hooters the media watchdogs would be more comfortable. I am just saying.
You watch the video (below) and tell me what you think.
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