A $250,000 sponsorship agreement with Hendrick Automotive Group will allow Charlotte-Mecklenburg Schools to offer a complete program of middle school sports for the 2011-12 academic year.

Due to budget cuts, CMS had expected to reduce the number of middle school sports offered in previous years. The Hendrick sponsorship, combined with a contribution from an unidentified donor, provides the remaining amount necessary to fund the full lineup of 13 sports at all 32 middle schools for more than 6,500 students participating in athletics across the district.

“We believe that sports play a crucial role in students’ education and development,” said CMS interim superintendent Hugh Hattabaugh. “Hendrick Automotive Group’s generous support is a great example of how the support of local businesses can make an enormous difference in the lives of children.”

The sponsorship agreement designates HendrickCars.com as an official sponsor of CMS athletics, which offers opportunities for more than 16,000 middle and high school students.

The agreement gives the company naming rights of statistics announced during breaks at high school athletic events; recognition as a title partner in announcements at the end of high school events; and signage that will be displayed at middle and high school athletic events. CMS and Hendrick Automotive Group will explore options for additional promotions, and the arrangement will not change any existing partnership agreements between individual schools’ booster clubs and other organizations.

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